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MERAVITA History

2010

The birth of Meravita’s concept

Work was commenced under the supervision of lecturer Toomas Kaevand from Tallinn University of Technology.

2012

Creation of the working group

A working group was assembled for developing the algorithm, involving also pharmacists, dispensing chemists and chemists.

2011

Commencement of the design works of a laboratory intended for personalised production.

The main challenge was the assembly of different robots and the adjustment thereof for the standard equipment.

2014

Laboratory was completed

A state-of-the-art laboratory was completed and acknowledged by the Veterinary and Food Board.
Meravita personalised vitamins were added to the national register of food supplements.

2015

Launching of the product

Meravita started its first advertising campaign.
The first personalised vitamins reached the customers.

2015

The first telemarketing unit opened in Tartu

2016

New website

Meravita published a new website which introduces to the general public the new, innovative approach to health management. The website is responsive, i.e., can be browsed in all devices. The new website displays a more diverse product range and can also be grasped more easily. The new internal customer environment gives a good overview of your health indicators. The internal customer environment is under development and it is the first step toward our new concept, i.e., the health management.

2016

New products

We gradually launch new products which comprehensively cover all the needs of the human organism or in other words the whole “health atlas” of a human being. It is an important step towards our new concept — a comprehensive management of human health with all the accompanying products and services.

2017

Launching the concept of health packs

2017

Meravita organised a health conference

In August 2017, Meravita brought together its clients and partners at a health conference “Health through Balance”.

2017

New product segment created in the Meravita product range – health tests

In October 2017, 5 health tests were added to the Meravita product range.

2018

Meravita products are available in different retail chains all over Estonia

2018

17 products are registered in Latvia

2018

Valga branch office is opened

In the beginning of the year, a new telemarketing unit started operating. Meravita was chosen as Valga County’s best employer of 2018.

2018

Meravita Premium product line entered the market

The Premium product line saw daylight at the “Ilu Sõnum” fair.

2018

Entrance to pharmacies

A selection of Meravita products is available at different pharmacy chains all over Estonia.

2019

Meravita product range enriched with small retail packaging

2019

The first sachet product - the popular hangover drink powder "POHMU" - enters the market

2019

Refreshed health pack concept

In addition to Meravita products, the packs also feature different smart devices and health-related offers from our partners.

2019

Meravita offers its clients an innovative health service based on the Vitastiq device

The procedure is based on electroacupuncture, is painless and instantly measures the amounts of up to 30 substances in your body.

2019

New manufacturing unit

Production volume has increased and in December the manufacturing unit will continue operating in a new production area with enhanced and renewed machinery and equipment.

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